Boardwalk Hall, Atlantic City
The Atlantic City Alliance wanted to offer visitors of all ages a spectacular event outside its casinos. To achieve this, the facade of the Boardwalk Hall – a historical building constructed in 1929 – was transformed into a giant projection surface. This was a major challenge since the equipment chosen had to withstand the harshest weather conditions, of the likes of Hurricane Sandy. A highly robust solution would need to be meticulously tested and installed to perfection.