A tour aptly named
In November 2017, when Taylor Swift announced her Reputation Stadium tour, fans and music aficionados welcomed the news with great enthusiasm. The tour supported her triple platinum Reputation album, which also topped the 2018 Billboard album chart. Swift performed globally for almost three million fans across North America, Europe, and Oceania before wrapping up the seven-month tour in Asia.
The Reputation Stadium tour was a huge success, becoming the second-highest grossing concert tour globally of 2018, according to the Forbes magazine, and broke the record for the highest-grossing U.S. tour since 1990. Reputation Stadium also won, among others, Top U.S. Tour at the Billboard Live Music Awards, Concert Tour of the Year at the 2018 People’s Choice Awards and Best Pop Tour at the 2019 Pollstar Awards.
One thing is for certain: this tour brought Taylor Swift at the peak of the industry, placing her at the top of the international pop scene where competition is fierce. This is not only due to her reputation as a dazzling performer, but also to a spectacular team of designers, programmers, technicians and vendors. Among them was Solotech, who supplied and supported the lighting and video solutions for the Reputation Stadium tour.
In 2019, Solotech won the Video Production Company of the Year at the Parnelli Award for its contributions to the tour, an award as much about recognizing the fantastic work done by Show Director Baz Halpin, Production Designer Tamlyn Wright (winner of the 2019 Set/Scenic Designer of the Year Parnelli Award), and all of their collaborators as it is about Solotech’s work on the production. In addition, Solotech was a 2019 Parnelli Award nominee for Lighting Company of the Year for its work on this tour.