A striking staircase to impress and attract customers
The key element of this project is the 26-step staircase into which Solotech integrated LED (4.7mm) lights for generating video content.
The impressive multimedia staircase, leading to the second floor, stands out day and night. Equipped with 150 HD LED screens, the structure is unique in North America and is one of the store’s biggest attractions. Only Rome and Hong Kong can boast a similar design element. On the second floor, two soundproof glass booths of 85 in. each allow consumers to enjoy an HD experience on illico.tv.
A giant smartphone at the entrance allows people to send text messages as well as take selfies and videos of themselves and send them via email.
Countertop touch screens at six mobile phone bars let customers choose their user profile (like student or globetrotter), and then browse feature phones, specifications and rate plans. Interactions are all activated by touchscreens and embedded RFID readers.
Tall staircase leading to the second floor has more than 150 LED tiles on the step risers, creating a steadily changing, full-motion graphic show.
HD TV experience in two sound-proof glass booths equipped with 85 in. screens