Solotech announces the appointment of Didier Streel as Vice President of Business Development (Europe)
Montreal, Quebec, June 1, 2018 – Martin Chouinard, President of Solotech Inc.’s Rental Division, Canada (“Solotech”), is pleased to announce the appointment of Didier Streel as Vice-President of Business Development, for Solotech’s Rental Division, Europe.
Didier has more than 30 years’ experience in the entertainment technology industry, which has earned him a solid reputation in the European market.
In 1987, after studying electronics in Brussels (Belgium), Mr. Streel founded ETF, an event technology company. In the wake of many mergers and acquisitions, and thanks to continued growth, ETF became an international service provider. Procon AG’s acquisition of ETF in 2001 made it possible for him to participate in the development of a pan-European group, later acquired by Production Resource Group (PRG).
Didier Streel will be instrumental in implementing Solotech’s expansion strategy in the European market. He’ll oversee the setting up of service points to support Solotech’s commercial activities in Europe, as well as ensure the development of new European client bases in the Tour, Corporate and Special Events market segments. For the moment, he’ll be based in Brussels, Belgium.
Breaking into the European market is an important step for Solotech in its quest to become an international organization. Having a presence in Europe will enable Solotech not only to strengthen its service offering for the benefit of its global clientele, but also to become known in the European market, which offers strong growth potential.
Mr. Streel’s many accomplishments, coupled with his keen knowledge of the market, will be certain assets in implementing Solotech’s strategy in Europe.
Solotech is a world-class provider of technological solutions in audio, video, lighting and rigging, with 9 locations throughout Canada and the United States. Solotech creates and delivers innovative and unique experiences using cutting edge equipment and ever-evolving technical expertise.
Solotech has over 40 years of experience and is well-known for the expertise of its Rental Division (providing rental solutions for Touring, Corporate and Special Events) and its Sales & Integration Division (providing sales, installation and maintenance of audio & video solutions for Sports Venues, Broadcast, Cultural Venues, Boardrooms and Classrooms), serving a broad variety of domestic and international projects & events, such as:
Tours: Justin Timberlake, The Rolling Stones, Bruno Mars, The Eagles, Paul McCartney, The Weeknd, Michael Bublé, Lady Gaga, Barenaked Ladies, Rush, The Tragically Hip, Mumford & Sons, Celine Dion, Cirque du Soleil, Arcade Fire, André Rieu, Britney Spears.
Corporate Events: Victoria’s Secret, C2, Amazon, Walmart, Alibaba, Deloitte, Ubisoft.
Special Events: Osheaga, Festival d’Été de Québec, RedBull Crashed Ice, United Arab Emirates National Day, We Day, Pan Am Games, IHeartRadio Festival, Toronto Maple Leafs and Toronto Raptors Pre-Game Shows, Montreal International Jazz Festival, Francofolies de Montréal.
Sales and Integration Division
Groupe CH (Montreal Canadiens), Videotron Center, Google, House of Commons of Canada, National Arts Centre, Park Theatre, Rogers Arena (Vancouver Canucks), Montreal Alouettes, Agropur, Pierre Elliott Trudeau Airport, Les Grands Ballets Canadiens, Montreal Olympic Stadium, At The Top, the Burj Khalifa in Dubai, Dragone, Cirque du Soleil.
Find out more at www.solotech.com/en/.
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