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Solotech / NEWS

Omar Prashad appointed Sales Director, Ontario

Toronto, October 9, 2020 – Philip Giffard, President, Sales and Systems Integration Division, is pleased to announce the appointment of Omar Prashad as Sales Director, Ontario, effective today.

A passionate and results-driven leader, Prashad will be responsible of the leadership of the sales teams (Toronto and Ottawa offices), with the objective of establishing Solotech’s business position and growing revenue and market share in the province. He will oversee the development of key existing accounts in the live performance and entertainment sectors, while ensuring a strong diversification strategy to penetrate high-promising market segments such as Corporate and Education.

With over 15 years of experience in the systems integration business, namely at Westbury National, Advanced Presentation Solutions and DuoCom Canada, Omar Prashad has a very strong background in managing and motivating sales teams, delivering results above expectations while holding responsibility for budget, financial management and strategic planning initiatives. Prashad holds an MBA from Queen’s University and was awarded by Commercial Integrator’s Top 40 under 40, in 2015.

“Omar’s proven vision and sales development curriculum make him an exceptional asset for our company. We are all looking forward to benefiting from his in-depth knowledge of the business and his vast expertise in systems integration. We are confident that he will help bring a new dynamic to our business and generate growth across Ontario”, said Giffard.

The entire Solotech team wishes him a warm welcome and much success in his new position.


About Solotech

Founded over 40 years ago, Solotech is a world leader in audiovisual and entertainment technology with 15 strategic locations in Canada, the United States and in the United Kingdom. Thanks to an inventory encompassing over 300 renowned manufacturers, Solotech is the single source for audio, video, lighting, rigging, soft goods, control and collaboration solutions & services. The company is internationally recognized for its expertise in Live Productions and Systems Integration in various markets, namely music, sports, business, culture and education. Solotech has offices in Los Angeles, Las Vegas, Nashville, Chicago, Miami, Orlando, Pensacola, London, Birmingham, Manchester, Toronto, Montreal, Ottawa, Quebec City and Saguenay.

Find out more at: solotech.com



Christine Latour

Vice-president, Marketing, Communications and E-Commerce