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Solotech announces new UK organizational structure and leadership

Montreal, November 26, 2019 – Solotech is pleased to announce a new unified UK organizational structure aligned with Solotech’ s global structure. As of January 1, 2020, SSE Audio, Wigwam, Capital Sound and BCS Audio, all owned by Solotech, will be collectively referred to as the Solotech UK group and operate under the joint leadership of Managing Directors Alex Penn and Spencer Beard.

Alex Penn, SSE Audio’s former Sales Director, and Spencer Beard, formerly Managing Director of Manchester-based Wigwam, will respectively lead the Sales and Systems Integration (Sales and Installations) and the Live Productions (Hire) operations for the Solotech UK group. Both Penn and Beard will thereby become part of Solotech’s global senior management team and will be working under the direction of Philip Giffard, President of the Sales and Systems Integration Division and Mickey Curbishley, President of the Live Productions Division USA & UK.

SSE Audio’s founder, and previously SSE Audio Group Managing Director, John Penn remains within the new Solotech UK group structure as Strategic Advisor, helping to deliver Solotech’s global and local vision.

“To round out this unified approach, we have aligned all our UK brand identities to the Solotech brand image, with more integrated logos that incorporate features of each brand combined with the inclusion of “A Solotech Company” statement, fully establishing Solotech’s footprint in the UK”, notes Martin Tremblay, President and CEO of Solotech. “However, there is still a clear commitment to retain the brands of SSE Audio, Wigwam, Capital Sound and the recently acquired BCS Audio, in their various markets as we believe that our distinctive UK brands should continue to deliver to their respective client bases.”

The Solotech UK group will enable greater support to each of the UK brands, at a global level being fully integrated in the Solotech structure; at the national level by sharing resources and services between the UK brands; and at the local level by continuing to exceed the UK clients’ expectations daily.

“This structural evolution, while aligned with our strategic corporate goals, once again confirms that our clients are at the heart of our focus. I look forward to what’s to come for Solotech worldwide as we continue to evolve,” concludes Tremblay.

 New logos of the Solotech UK brands


About Solotech

Founded over 40 years ago, Solotech is a world leader in audiovisual and entertainment technology with 12 strategic locations in Canada, the United States and in the United Kingdom. Thanks to an inventory encompassing over 300 renowned manufacturers, Solotech is the single source for audio, video, lighting, rigging, soft goods, control and collaboration solutions & services. The company is internationally recognized for its expertise in Live Productions and Systems Integration in various markets, namely music, sports, business, culture and education. Solotech employs 1,400 professionals in its offices located in Los Angeles, Las Vegas, Nashville, Chicago, London, Birmingham, Manchester,  Toronto, Montreal, Ottawa, Quebec City and Saguenay.

Find out more at www.solotech.com




Emilie Gentes

Manager, Corporate Communications



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