June 6, 2019 – Martin Tremblay, President and CEO of Solotech, is pleased to announce the appointment of Christine Latour as Vice-President, Marketing and Communications, effective May 30.
Joining the executive team, Ms. Latour will continue to oversee and manage all marketing and communications activities on a global scale, while contributing to strengthening the leadership and reputation of the Solotech brand, both internally and externally. Since she joined Solotech in January 2018, her work has proved very successful. As such, this appointment is aligned with Solotech’s objectives, building upon the establishment of the Marketing and Communications Department comprised of a team of professionals, and the launch of the company’s new brand image in December 2018.
Ms. Latour has extensive experience in management, marketing, communications and business development in Quebec and the United States. She has held strategic positions in many different companies, including Director, Sales and Strategies at Quebec’s insurance brokerage leader, Lussier Dale Parizeau and Director of Sales and Marketing at Sodexo at the Atlanta Zoo. Winner of the prestigious “Future creator” prize, awarded to the Top 25 of the new generation of Quebec managers by the newspaper Les Affaires, Latour holds a bachelor’s degree in Business Administration from HEC Montreal and a master’s degree in management, Tourism and E-Marketing from Purdue University in Indiana.
In her new role, Ms. Latour will have the opportunity to leverage her expertise in management, marketing and communications approaches to support Solotech’s global growth strategy. As a key resource, she will ensure the execution of public and media relations, donations and sponsorships, marketing strategies, internal communications and the brand image at a global level for all of Solotech’s brands and offices.
“Ms. Latour is a strong marketing and communications strategist. This sphere of expertise plays an important and influential role in our industry, which is why her appointment is timely with Solotech’s growth and international success,” said Mr. Tremblay.
The entire Solotech team wishes her great success in her new mandate.
Founded over 40 years ago, Solotech is a world leader in audiovisual and entertainment technology with 13 strategic locations in Canada, the United States and Europe. Thanks to an inventory encompassing over 300 renowned manufacturers, Solotech is the single source for audio, video, lighting, rigging, soft goods, control and collaboration solutions & services. The company is internationally recognized for its expertise in Live Productions and Systems Integration in various markets, namely music, sports, business, culture and education. Solotech employs 1,200 professionals in its offices located in Montreal, Quebec City, Saguenay, Ottawa, Toronto, Las Vegas, Nashville, DeKalb, Los Angeles, Heywood, London and Redditch.
Find out more at www.solotech.com
Advisor, Marketing and Communications