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Yasser Abdelkader appointed Sales Director, Toronto

Toronto, Ontario, April 12, 2022 – Philip Giffard, Global President, Sales and Systems Integration Division, Solotech, is pleased to announce the appointment of Yasser Abdelkader as Sales Director of the company’s Toronto office. 

As a strategic-thinking and driven professional, Mr. Abdelkader will be responsible for the leadership of the sales teams to optimize Solotech’s business position, revenues and market share. He will oversee the development of existing accounts and new business opportunities while ensuring a solid diversification strategy to continue supporting activities in fast-growing market segments. 

 With 12 years of experience, including six years as Major Accounts Manager at CBCI (a Canadian leader in audiovisual communication services acquired by Solotech), Abdelkader is known for establishing strong relationships with customers, sales teams and key stakeholders to drive successful business outcomes. Previously, he worked at Meeting Zone, which provides a full range of Cisco Webex collaboration tools and services, as an International Operations Manager, in the United Kingdom and Canada.  

 Mr. Abdelkader holds a bachelor’s degree from the University of Toronto in Business Management and Communications Information Technology and numerous technological certifications. His in-depth knowledge of the business, vast expertise in systems integration, and leadership and management skills are key assets to the company.  

 As Canada’s prime integrator, Solotech is proud to add Abdelkader’s talent to its pool of seasoned professionals, reinforcing its positioning as the only Canadian company on the 2021 list of Systems Contractor News’ Top 50 Systems Integrators.   


 About Solotech 

 Founded 45 years ago, Solotech is a world leader in audiovisual and entertainment technology with 18 strategic locations in Canada, the United States, the United Kingdom and China. Thanks to an inventory encompassing over 300 renowned manufacturers, Solotech is the single source for audio, video, lighting, rigging, soft goods, control and collaboration solutions and services. The company is internationally recognized for its expertise in Live Productions and Systems Integration in various markets, namely music, sports, business, culture and education. Clients can also benefit from its Service Center, Online Store and virtual technology know-how. Solotech is fully supported by three major shareholders: Claridge, Desjardins Capital and Investissement Québec. The company employs 1,360 professionals in its offices located in Los Angeles, Las Vegas, Nashville, Miami, Orlando, Pensacola, London, Birmingham, Manchester, Calgary, Toronto, Montreal, Ottawa, Quebec City, Saguenay, Halifax, Macau and Hong Kong.  

 Find out more at: solotech.com 



Héloïse Meunier
Corporate Communications Advisor


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