Bell – Brand activation at the Festival d’été de Québec


Bell, a sponsor of numerous festivals, is always looking for innovative ways to increase its visibility. Solotech therefore used its audiovisual expertise, along with several technological solutions, to offer this important telecommunications company unique visual exposure.

A dynamic and fun installation

A giant Bell cell phone, entirely made up of LED screens, sparked the curiosity of the public: festival-goers were invited to interact with the imposing device through games and activities. The catchy installation, serving as a gathering spot throughout the festival, was definitely a good way for Bell to stand out.

Production – Loki Box Design
Photographic Credit – Les Festifs