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We live in a fast-paced attention economy and engaging your audience to maintain focus is crucial. How will you communicate your message in a persuasive way — before, during and after the event? How will technology be used to contribute to a unified and compelling message?
While an eye-popping light show and top-tier entertainment are bound to impress, the unique value of an in-person event, especially a business-centric function, is the networking opportunities it offers. Thus, how can you best use technology to boost attendance and bring more people into the conversation?
Draw up clear agreements regarding technological content. Questions about the content are bound to arise. Who owns the rights to the audio and video content created for the event? How will that content be used? What permissions are outlined? Ensure that all speakers, presenters and suppliers are on the same page with your company— and have signed the appropriate waivers.
This cannot be stressed enough. Ask yourself what your vision for the event is. Taking into consideration the limitations of your budget, then work with established AV professionals to guide you within those parameters and optimize location, setting and ambiance to boost audience engagement.
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In an era where “the bigger the better” rules, expectations about event experiences have escalated accordingly. Event planning is a booming industry of spectacle and community — and ordinary just won’t do anymore. That’s where we come in. Our expertise provides the “wow” factor.
Engagement is the key word — and the key to a memorable event. That’s what all industry pros aim for.
That’s always been our stated goal.
Audiences now have familiarity with virtual gatherings. The possibilities of event planning have become endless. An event can be held in Montreal featuring a speaker remotely based in Australia!
Event organizers can have big names “pop in” for an hour or partake in a multi-speaker panel. Events such as these could also be as interactive and immersive as required as Solotech’s state-of-the-art equipment and specialists make every configuration possible.
Event professionals are increasingly interested in capturing content and making it available for future re-broadcasts. TED Talks are the perfect example of packaging an event experience and making it available to anyone unable to attend. But industry pros need to proceed with caution and ask some important questions including who owns the rights to that content.
Regardless of how spectacular a digital event may be, nothing can replace the impact of one-on-one interaction. There’s nothing like being in the same room together. More companies are recognizing this fact and placing greater emphasis on the participant experience. Solotech’s customized solutions, in all cases, will ensure that audience engagement is the number one priority.
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