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In an era where “the bigger the better” rules, expectations about event experiences have escalated accordingly. Event planning is a booming industry of spectacle and community — and ordinary just won’t do anymore. That’s where we come in. Our expertise provides the “wow” factor.
Since 1977, we have grown exponentially into a global leader in audiovisual and entertainment technology with offices throughout North America, Asia and Europe. Clients have come to count on us for support to transform their event concepts and ideas into unforgettable moments.
From a corporate head office to a sold-out Céline Dion concert, no venue is too small or too big. And every dream can become an event reality.
Professionals in the events industry are all asking: How do we survive this pandemic? As with anything so completely unexpected, organizations initially responded differently. Many were slow to react while others didn’t fully recognize the looming… or lasting impact. We were not immune to these shifts ourselves, but the scope of our solution services enabled us to pivot back and forth from in-person events to virtual or hybrid business events.
We also supported companies by equipping them with the necessary technology to communicate in the new “work from home” world order. At times, this even meant creating in-house studios. During the upheaval, one of the fundamental issues that arose was the true lack of emotional attachment associated with many digital events. A new challenge was afoot: how to structure an event that connect people and encourages greater participation?
Engagement is the key word — and the key to a memorable event. That’s what all industry pros aim for.
One immediate solution was to visually create virtual audiences, largely achieved with multi-screen tiles. While this proved effective, businesses were quickly on the hunt for the next big innovation and upgraded tools to engage their audience. This is especially true for company events. If the main purpose is to convey a message, how can Solotech help shine a spotlight on that message?
That’s always been our stated goal.
It hasn’t been all been bad news. One positive thing that surfaced is that audiences’ familiarity with virtual gatherings. Moving forward, no one will think twice about an event held in Montreal featuring a speaker remotely based in Australia.
Now event organizers can have big names “pop in” for an hour or partake in a multi-speaker panel. Imagine being a captive audience member to Bill Gates’ latest musings or having Michelle Obama deliver a virtual keynote address. Events such as these could also be as interactive and immersive as required as Solotech’s state-of-the-art equipment and specialists make every configuration possible.
The hybrid model is here to stay, and with it, every opportunity to expand the scope of content and drive audience engagement.
Event professionals are increasingly interested in capturing content and making it available for future re-broadcasts. TED Talks are the perfect example of packaging an event experience and making it available to anyone unable to attend. But industry pros need to proceed with caution and ask some important questions including who own the rights to that content.
Regardless of how spectacular a digital event may be, nothing can replace the impact of one-on-one interaction. There’s nothing like being in the same room together. More companies are recognizing this fact and placing greater emphasize on the participant experience. Solotech’s customized solutions, in all cases, will ensure that audience engagement is the number one priority.
We live in a fast-paced attention economy and engaging your audience to maintain focus is crucial. How will you communicate your message in a persuasive way — before, during and after the event? How will technology be used to contribute to a unified and compelling message?
While an eye-popping light show and top-tier entertainment are bound to impress, the unique value of an in-person event, especially a business-centric function, is the networking opportunities it offers. Thus, how can you best use technology to boost attendance and bring more people into the conversation?
Draw up clear agreements regarding technological content. Questions about the content are bound to arise. Who owns the rights to the audio and video content created for the event? How will that content be used? What permissions are outlined? Ensure that all speakers, presenters and suppliers are on the same page with your company— and have signed the appropriate waivers.
This cannot be stressed enough. Ask yourself what your vision for the event is. Taking into consideration the limitations of your budget, then work with established AV professionals to guide you within those parameters and optimize location, setting and ambiance to boost audience engagement.
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