{"id":104780,"date":"2024-03-12T10:48:39","date_gmt":"2024-03-12T14:48:39","guid":{"rendered":"https:\/\/www.solotech.com\/?post_type=achievement&p=104780"},"modified":"2024-03-12T10:50:23","modified_gmt":"2024-03-12T14:50:23","slug":"la-peni-merida","status":"publish","type":"achievement","link":"https:\/\/www.solotech.com\/our-work\/la-peni-merida\/","title":{"rendered":"La Peni Merida"},"content":{"rendered":"
In the vibrant city of Merida, Mexico, a visionary project named “La Peni<\/a>“<\/em> emerged at the end of 2023.<\/strong> Its mission was not only to breathe new life into the former Ju\u00e1rez Penitentiary and Parque de la Paz, but to create a cultural hub for the city. <\/p>\n<\/div>\n\n La Peni was born from a collaboration between the government of the city of Merida in Yucatan, Jorge Contreras, a producer in television and theater, and Siete Media, a multimedia production company based in Montreal and Mexico City. <\/p>\n<\/div>\n\n\n The project aimed to reclaim these abandoned spaces and turn them into dynamic hubs where visitors could actively participate in the creation of a daily show. Its goal was to redefine Merida as a leading city in cultural tourism, offering a unique blend of heritage and cutting-edge technology. <\/p>\n<\/div>\n\n A seven-minute video mapping show kicks off every night, followed by interactive moments allowing people to play with the content. Citizens and tourists alike are welcome to admire the show or to be a part of it. Using QR codes and phones, visitors can alter the visual content, engaging with native animals and plants projected on the facade of the former Ju\u00e1rez Penitentiary. <\/p>\n<\/div>\n\n\n Once the city embraced this transformative project, the task was to assemble a dream team. Siete Media turned to Solotech, recognizing their role as the technology powerhouse<\/a>. Roberto Lopez, CEO at Siete Media, emphasized, “Solotech has been there since the beginning. Their offer was: Focus on creativity and we\u2019ll take care of technology.”<\/strong><\/em> This partnership allowed for a seamless exchange of ideas, plans, and expertise, ensuring that the creative vision met technological excellence. From planning to execution, Solotech’s team worked closely with Siete Media and Jorge Contreras to achieve their vision. <\/p>\n<\/div>\n\n\n “While handling so many different parts at once for this ambitious project, it was good to have a reliable partner like Solotech. It meant we could rely completely on their expertise.” <\/strong><\/mark><\/em><\/p>\n<\/div>– Roberto Lopez, CEO at Siete Media<\/mark><\/cite><\/blockquote>\n\n\n\n In turning the ambitious vision of La Peni Merida into a reality, Siete Media faced the challenge of realizing a grand project with a limited budget. Solotech emerged as a key partner, showcasing its adaptability by introducing a strategic mix of refurbished LED fixtures<\/a> and sound systems<\/a>. This ingenious solution not only delivered impressive quality but also proved to be a cost-effective approach, allowing La Peni Merida to become a technological marvel while maximizing its allocated budget. <\/p>\n<\/div>\n\n Guillaume Gervais, Used Equipment Manager at Solotech, emphasized the adaptability of Solotech, stating, “Our offer of new and used equipment is a big differentiator for Solotech. It ensures that we meet the technological requirements of our clients without compromising their budgetary constraints.” <\/strong><\/em><\/p>\n<\/div>\n\n Solotech’s contribution extended beyond budget considerations to the actual implementation of cutting-edge technology. The installation included a variety of LED screens strategically positioned throughout Parque de la Paz, as well as a comprehensive ambient sound system that covered the entire park. The screens contributed to the visual richness, while daytime sounds inspired by the region and nighttime audio enhanced the auditory experience, immersing visitors of La Peni in a multisensory journey. <\/p>\n<\/div>\n\nGiving New Life at the Heart of Merida <\/strong><\/h2>\n<\/div>\n\n
AN IDEA NEEDING A DREAM TEAM <\/h2>\n<\/div>\n\n
MAXIMIZING THE TECHNOLOGY BUDGET <\/h2>\n<\/div>\n\n