{"id":94463,"date":"2019-06-01T11:38:00","date_gmt":"2019-06-01T15:38:00","guid":{"rendered":"https:\/\/www.solotech.com\/?post_type=achievement&#038;p=94463"},"modified":"2023-06-01T11:45:31","modified_gmt":"2023-06-01T15:45:31","slug":"old-dominion","status":"publish","type":"achievement","link":"https:\/\/www.solotech.com\/our-work\/old-dominion\/","title":{"rendered":"Old Dominion"},"content":{"rendered":"<div class=\"wp-block-paragraph wp-block\">\n<p class=\"has-normal-font-size\">The past year has been a milestone one for reigning CMA and ACM \u201cVocal Group of the Year\u201d <a href=\"https:\/\/www.weareolddominion.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-fushia-color\">Old Dominion<\/mark><\/a>. The band and their management wanted to showcase that growth with new, impressive tour production. They made clear in their directive that they were looking for <a href=\"https:\/\/www.solotech.com\/solutions\/live-productions\/lighting\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-fushia-color\">lighting elements<\/mark><\/a> that offered distinct, unexpected and eye-catching moments. A partner with Old Dominion for the last four years, Morris, a Solotech company, is at the helm for the Make it Sweet Tour that kicked off January 2019 in Chicago.<\/p>\n<\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-heading wp-block\">\n<h5 class=\"wp-block-heading\">Delve into industry best practices<\/h5>\n<\/div>\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-071822.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:450px;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n    <form action=\"https:\/\/solotech.us18.list-manage.com\/subscribe\/post?u=60e7fd343b56a91444f41b89d&amp;id=82d8ebb461&amp;f_id=00399de1f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\n        <div id=\"mc_embed_signup_scroll\">\n        \n        <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Email  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required>\n\t<span id=\"mce-EMAIL-HELPERTEXT\" class=\"helper_text\"><\/span>\n<\/div>\n<div hidden=\"true\"><input type=\"hidden\" name=\"tags\" value=\"63006,62866\"><\/div>\n\t<div id=\"mce-responses\" class=\"clear\">\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_60e7fd343b56a91444f41b89d_82d8ebb461\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n<script type='text\/javascript' src='\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js'><\/script><script type='text\/javascript'>(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='LANGUE';ftypes[3]='dropdown';fnames[4]='OFFICE';ftypes[4]='dropdown';fnames[5]='SOURCE';ftypes[5]='text';fnames[6]='COUNTRY';ftypes[6]='text';fnames[7]='STATE';ftypes[7]='text';fnames[8]='MMERGE8';ftypes[8]='dropdown';fnames[9]='MMERGE9';ftypes[9]='date';fnames[10]='MMERGE10';ftypes[10]='imageurl';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script>\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-heading wp-block\">\n<h2 class=\"wp-block-heading has-normal-font-size\">A LIGHTING EVOLUTION<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wp-block\">\n<p class=\"has-normal-font-size\"><br>A vivid illustration of Old Dominion\u2019s growth is how their lighting has gone from two trucks with 30 or 40 lights to six trucks with 400 + lights. In a design with big visual impact that features a large landscape LED wall and five striking lighting pods equipped with Dartz 360 beam\/spot effects, it\u2019s the first time the band has gone this big. Aside from the Dartz fixtures, the rig also includes Elation\u2019s new Artiste Picasso LED moving head as well as Elation\u2019s Chorus Line 16 LED pixel bars, Cuepix Blinders and a smattering of other lights.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading wp-block\">\n<h2 class=\"wp-block-heading has-normal-font-size\"><br>IT TAKES A TEAM<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wp-block\">\n<p class=\"has-normal-font-size\"><br>Morris, a Solotech company, recognizes that any successful tour involves multiple players who must work together to achieve the desired result. <br>The collaborative efforts between the designer, artists, manufacturer and vendor ensured that the vision, budget and expectations were met.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading wp-block\">\n<h2 class=\"wp-block-heading has-normal-font-size\"><br>BEHIND THE DESIGN<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wp-block\">\n<p class=\"has-normal-font-size\"><br>Shirley\u2019s design concept revolves around the number five \u2014 five members of the band, five sections of LED video, five lighting pods. <em>\u201cWith the lighting rig, I wanted something different than you\u2019ve seen previously from Old Dominion conceptually, we came up with the five concept and I ran with the idea. The five pods are the big look. We populated standard truss with Dartz, 175 of them, which I can\u2019t say enough good things about. They are the meat and potatoes of this rig.\u201d<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The past year has been a milestone one for reigning CMA and ACM \u201cVocal Group of the Year\u201d Old Dominion. The band and their management wanted to showcase that growth with new, impressive tour production. They made clear in their directive that they were looking for lighting elements that offered distinct, unexpected and eye-catching moments. 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