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Pre pandemic there were few artists that had such a rapid rise in poularity as Lizzo with hits such as Juice and Good as Hell. This popularity didn’t dwindle in the early 2020s with the her new album Special cementing her popularity and claiming a GRAMMY Award for Record of the Year in the process.
When the LIve Production industry emerged from lockdown, Lizzo set out on a global tour starting in America in the autumn of 2022, before heading for European and UK stadia in February 2023.
The Lizzo production team brought in Solotech to supply audio, lighting, video and rigging for the tour. “It certainly makes it easier when one company supplies the majority of your tech,” commented Production Manager Chris Coffee. “There will be those shows where you are dealing with four different companies just for rigging. It really makes a difference when you have just one company that’s handling it all.”
Solotech’s US Senior Vice President Business Development for Live Productions, Lee Moro, added that the relationship was mutually appreciated. “We’re really proud to work with Lizzo who is so positive and such a talented artist. She and her team have been a pleasure to work with. Their professionalism and kindness starts at the top and runs right through their organisation. Our team really enjoyed assisting them and deploying shows that are so much fun to experience.”
This news item was adapted from an original article in TPI magazine, written by Stew Hume with photos by Alex Waespi and TPI magazine.
Read the full TPI article here: https://issuu.com/mondiale/docs/tpi275_digitallr/42