AtkinsRéalis Brand Identity Launch


SNC Lavalin, a global engineering and construction company, recently unveiled its new brand identity, AtkinsRéalis, to enhance its capabilities and extend its international reach. The new identity underlines the company’s commitment to delivering innovative solutions across a wide range of sectors, including infrastructure, transportation, energy, and more. Such an important milestone for a major company required a simply spectacular brand launch. 

Commissioned to organize the event, OPC Événements called on Solotech to help make the experience a success at the Palais, Montreal’s convention centre. 

“Our team was particularly efficient, producing a 3D plan of the event in just three days”

– François Paradis, Sales Representative, Live Productions Division, at Solotech

In less than a week, Solotech’s experts worked hard to submit a comprehensive proposal to the customer, which included a 360-degree audiovisual solution (audio, lighting, video, rigging, and staging), in addition to our LiveSphere webcasting solution, which enabled employees at AtkinsRéalis’ 309 offices around the world to experience this unique evening live. 

“Solotech was an invaluable contributor to the successful global launch of AtkinsRéalis’ new identity,” said Martichou Plamondon, President, CEO and Partner at OPC Événements. “The team’s extensive scenography and technical expertise, their understanding of specific needs, and, above all, their active participation in the project enabled us to deliver a world-class event.” 

“I’m proud of all the members of our team who contributed to the delivery of this project,” adds François Paradis. “We developed custom solutions, notably to allow the main screen to move above the stage. We delivered a spectacular project with the professionalism and efficiency for which Solotech is renowned.”